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Amazon river — birthplace of Sarah K

Since 2015 · Vinhedo, São Paulo

From Brazil
to the World

A professional cosmetics company committed to the demands of hairdressers and beauty salons across more than 50 countries.

Cruelty Free·No Formaldehyde·50+ Countries·100+ Products·Crafted in Brazil·Since 2015·Vegan Options·Professional Grade·Cruelty Free·No Formaldehyde·50+ Countries·100+ Products·Crafted in Brazil·Since 2015·Vegan Options·Professional Grade·
Sarah K professional salon

Who We Are

Professional care,
crafted with purpose

Located in Vinhedo, São Paulo, since 2015, Sarah K Professional is specialized in the field of professional cosmetics — targeting hairdressers and beauty salons worldwide.

With a specialized technical team and over 100 products in the catalog, we cater to beauty professionals and end consumers. All of our products are Cruelty Free — and none contain formaldehyde.

2015

Founded

50+

Countries

100+

Products

✓

Cruelty Free

0

Formaldehyde

Sarah K formula
"

Carefully selected natural ingredients to formulate products of exceptional quality — always aiming for the best for you.

Sarah K Professional

What Guides Us

01

Mission

To serve the professional hair cosmetics market by investing in high-quality premium formulas, providing confidence and beauty through beautiful and healthy hair.

02

Vision

To constantly improve our products and services, promoting self-esteem and well-being for our clients and professionals, while contributing to the sustainable growth of the market.

03

Values

Trust in the relationship between clients, professionals, and distributors — contributing to nature and sustainable responsibility, combined with excellence in the quality of our products.

Sarah K international

Global Reach

50+ countries trust Sarah K

São Paulo

Headquarters

Miami · Lisbon

Distribution centers

Dubai

New 2025 center

From international trade fairs in Las Vegas, Dubai, Portugal, Costa Rica, and Chile — to permanent distribution in Miami, Lisbon, and Dubai — Sarah K continuously expands its footprint in service of beauty professionals worldwide.

Our Journey

2025

Opening of the distribution center in Dubai.

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Sarah K — the result

Our Commitment

Dedicated to the art of beautiful hair

Sarah K Professional is dedicated to offering innovative and high-quality hair care products. Our mission is to empower beauty professionals with the best tools and products to enhance the health and style of their clients' hair.

✓

100% Cruelty Free · No Formaldehyde · Certified